The market started taking home appliance chain, ultimately resulting in even more brutal price war, the industry has become a very modest profit. Although since 2002, dilating in the medium and large electrical appliances has been hoping to walk into the capital market, but has been unable to do so. His colleagues are listed one after another success. June 7, 2004, Gome in China Eagle completed backdoor listing in Hong Kong; the same year on July 21, Suning landing A shares of small and medium plates. November 14, 2005, and even Chen Xiao of the Shanghai Yongle is also listed in Hong Kong. At this point, medium and large electrical appliances even though the country also started the layout, but all rely on the development of own funds is a struggle.
This allows Da aware that, in the past, the battle has been impossible to rely on the development. In 2002, the large and medium, Wing-lok, a regional chain of home appliances such as five companies set up “in John Winton,” to confront the country through joint procurement of Suning’s expansion in the U.S. state. Once, once 17 companies to the alliance, but in the end in 2004 after the disintegration. At that time, the U.S. home appliance chain Best Buy to the boss throws a ball of medium and large appliances. Access to advanced management techniques from abroad, which is only high school culture in Da, the really very tempting.
But in the end chose Da and Xiao-cooperation. April 2006, Dazhong and Yongle electrical set “marriage”: the external one year after the claim does not exclude the possibility of merging. At the time Da, we hope to take more than 4 years to complete long-cherished wish – listed. If you can route through Shanghai Dazhong Electric Paradise, by way of equity swap, you can make the country the United States Suning has completed two years ago on the capital market penetration.
